If you listen to or read speeches by influential and highly successful entrepreneurs and business people, you will notice that many of them attribute their success to hard work. When somebody mentions “Hard Work”, it seems quite obvious that we all understand what it actually means. But what really is hard work?
Hard work simply means doing your very best in everything that is connected with pushing for the goal that you want to achieve. Although some people think working smart is like the opposite of working hard and would rather be referred to as “Smart Working People”, working smart is just a more efficient way of working hard. For instance, if your target is to have a certain minimum number of people know about a promotional offer your business is currently running, one of the ways to achieve this would be to print out flyers and have them distributed in places where you have potential clients. And after that, you would move on to use radio, newspaper advertising, etc. That’s hard work, right?
Using Paid Facebook Ads to get your message out there would do the same job faster and better and would save you time and the hustle – I call that smart work!
All the successful entrepreneurs we admire today worked very hard to get to the levels we currently see them at: But if you ask them how they made it, they’ll tell you, without even thinking about it, to “work hard”.
Working hard surely pays off. But did you know that working hard calls for more than just being up and about? Take a look:
1. Hard work calls for persistence.
As Robert Collier, an American author rightly put it “Success is the sum of small efforts – repeated day in and day out”, working hard should be a part of you and should be repeated every day that unfolds.
This doesn’t mean that every time you persist while doing something it pays off in the end, no! The kind of persistence that pays off is one where the idea, a business idea in this case, has been well thought about before execution and steps leading to what you would want to achieve clearly laid out- in which sense persistence only gives you that pat on the back to enable you go all the way to the end.
Like in soccer, goal posts are positioned at the end of the pitch and either team can only get close to them to score if they manage to beat the other’s defense. This is not done only once during the game. It’s repeated from the time the game starts to the time it ends. There is no guarantee though that one will score if they do that, but the chances of scoring are way higher than for those who don’t try at all.
2. It calls for focus – Focusing on the right things.
Starter entrepreneurs usually find a problem identifying activities to focus on to help their start up get clientele thereby investing their little hard earned money on things that don’t even matter.
Hiring marketing executives to distribute fliers and tell everybody about your start up is a good thing because the people your executives meet get to know and feel the sense of seriousness in your business and even though they might not need the service immediately, they might refer someone who might be interested in the services you offer. But on the other hand, focusing on understanding clients’ needs and rolling out great products or services that meet client needs would be a better thing to do because a satisfied client or customer will always come back and will also tell someone about you!
While choosing activities to focus on, especially for start ups, it’s important to identify activities that will help the business reach the most potential clients while using least resources. Resources in this case are time and most importantly money.
3. Hard Work calls for resilience –It pays but “pains”.
Everything worth having in life comes at a cost. The costs uncured while trying to work hard to achieve certain goals are high and are not only in monetary terms. They may also come in the form of cutting on your socialization time so you can have some alone time to cogitate the current state and future of your business (Or because you have put all your money to productive use and have nothing left to blow around), wearing the same pair of shoes for months because you have injected all your money in production of a product, etc.
Some people, most especially fresh entrepreneurs venturing into a new idea, start out very well – poised for success, but soon forget the reason why they set out for that journey when they start experiencing the “pain” .
So entrepreneur, whenever you start thinking about giving up during implementation of an idea that took you quite some time to conceptualize, remember a battle is usually toughest when it’s about to end. Like a soldier, just fight on and sooner or later victory or success in this case will be yours.
Opportunities are usually disguised as hard work, so most people don’t recognize them. – Ann Landers.